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News
France Just Saw Its Worst Street Unrest in Years Over the Cost of Living
On Saturday, France had one of its worst days of street disorder in decades. Depending on who you ask, somewhere between 550,000 and 800,00...
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News
Trump Says He's Talking to Russia and China About Denuclearization — I'll Believe It When I See It
On Thursday, Donald Trump told Newsmax that the United States is talking to Russia and China about denuclearization. His line was that Ch...
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PPC
How to Diagnose and Improve an Underperforming Google Ads Campaign
A dentist I know in London, Ontario called me one Tuesday morning, frustrated. She was spending about $1,800 a month on Google Ads. The ...
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News
Saudi Coalition Hits Houthi Sites as Aramco Building Is Struck - The War Is Spreading
When I read this morning that a Saudi Aramco building in Dhahran had been hit, my first thought was simple: this war is no longer staying...
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PPC
How to Budget and Measure Google Ads for Local Lead Generation
A couple of years ago, a plumber here in London sat across from me with a printout of his Google Ads dashboard. He was spending about $...
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SEO
Google Business Profile Optimization for Canadian Businesses
Let me tell you about the hardest-working member of most local businesses’ marketing teams. It works 24 hours a day. It never takes a holi...
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PPC
Google Ads for Canadian Local Businesses: From Planning to Launch
Here is a story I hear at least once a month. A local business owner — a plumber in Mississauga, a dentist in Calgary, a law firm in Otta...
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