Recent posts
PPC
How to Diagnose and Improve an Underperforming Google Ads Campaign
A dentist I know in London, Ontario called me one Tuesday morning, frustrated. She was spending about $1,800 a month on Google Ads. The ...
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News
Saudi Coalition Hits Houthi Sites as Aramco Building Is Struck - The War Is Spreading
When I read this morning that a Saudi Aramco building in Dhahran had been hit, my first thought was simple: this war is no longer staying...
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PPC
How to Budget and Measure Google Ads for Local Lead Generation
A couple of years ago, a plumber here in London sat across from me with a printout of his Google Ads dashboard. He was spending about $...
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SEO
Google Business Profile Optimization for Canadian Businesses
Let me tell you about the hardest-working member of most local businesses’ marketing teams. It works 24 hours a day. It never takes a holi...
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PPC
Google Ads for Canadian Local Businesses: From Planning to Launch
Here is a story I hear at least once a month. A local business owner — a plumber in Mississauga, a dentist in Calgary, a law firm in Otta...
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